![]() The sample of this study is based on the analysis of 491,150 campaigns worldwide, conducted from 29,137 advertising accounts. Therefore, the analyzed data refers to all campaigns and platforms that are manageable within Facebook Ads. Through Facebook Ads you can create Instagram, Faceboook, Messengar, and WhatsApp campaigns. ![]() We have provided the data and the main conclusions, for you to improve your Facebook Ads strategy. The Facebook Study allows you to position yourself in the market, which data such as the average CPC or the average CPM in the Facebook Ads, as well as to see what advertising objectives are most useful for brands and professional accounts, across the world.
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